Ichigo emerges as a new concept of painting conceived exclusively for interior design. Celebrating urban lifestyles, Ichigo focuses on those who regard the cosmopolitan ecosystem as an ideal, and constant movement and production as a philosophy of life.
The works are constructed in series and designed from a minimalist perspective that remains compatible with their surroundings. The paint used contains a percentage of natural clay, integrated and mixed by hand, which—through an artisanal process—gives the surface a material quality that evokes asphalt.
As paintings that originate from design, part of their creative process is planned or agreed upon prior to materialization. Another part incorporates a component of spontaneity that emerges during construction, through an exercise of painting, gluing, mixing, scraping, removing, and repainting; an exercise of making mistakes, correcting, seeing, learning to see, allowing oneself to be surprised, analyzing, understanding the material, and resisting the urge to dominate it.
Once this process is complete, the painting reaches a state of equilibrium in which the mass of the paint—its materiality—finds a form compatible with the shape that is drawn. Thanks to this balance, the work can be displayed in any orientation or direction. The resulting texture unites form and background; they merge, and the painting acquires a sense of unity in which all elements hold equal importance. This same unity is shared among the works within a single series.
